A legendary brand in sport fishing becomes part of the Cultura family.
Cultura Piscnadi Group AB is delighted to announce the acquisition of Zalt AB, a renowned company and true icon in the world of sport fishing. With this acquisition, Zalt AB becomes a sister company to Leech Eyewear AB and Headbanger Lures AB within the Cultura family.
– We’re incredibly happy to welcome our latest addition to the Cultura family. Having the opportunity to carry on the legacy of the classic company Zalt – and its legendary lure, the Zalt – is a great honour. The name Zalt commands both respect and nostalgia among sport anglers worldwide,” says Stefan Svan, CEO of Cultura Piscnadi Group AB.
About Cultura Piscnadi Group AB
Cultura Piscnadi Group AB is a growing group focused on sport fishing, outdoor, and lifestyle products. The group currently includes well-known brands such as Leech Eyewear, offering high-performance sunglasses for anglers and outdoor enthusiasts, and Headbanger Lures, which combines innovation and design in lures loved by sport fishers worldwide.
Cultura aims to unite a passion for fishing with sustainability, quality, and entrepreneurship – developing brands that inspire people to connect more closely with nature.
About Zalt AB
Founded by Peter Af Rolén, Zalt AB has over the years become one of the most respected names in Scandinavian sport fishing. With its iconic lure, the Zalt, known for its unique movement and effectiveness on large predatory fish, the company has built a loyal following among enthusiasts and professional anglers alike. Today, Zalt stands as one of the most classic and beloved lure brands in the Nordics.
Uttalande från Stefan Svan, VD för Cultura Piscnadi Group AB
– The acquisition of Zalt complements our portfolio in a fantastic way. We see great opportunities to further develop the brand together, strengthen our market position, and create added value for our customers – both in Sweden and internationally. It’s especially inspiring to continue building on the great relationship we have with Peter Af Rolén, whose craftsmanship and passion have laid the foundation for Zalt’s strong brand. Together, we will carry that legacy into the future.