Press Release

Leech Eyewear and Headbanger Lures join forces to establish a joint corporate group, building a House of Brands and creating opportunities for future acquisitions.

October 2024, Borås, Sweden – Leech Eyewear, a Swedish brand known for its eyewear tailored to the sport fishing world, is proud to announce its merger with Headbanger Lures, a leading Swedish company specializing in the design, patenting, and manufacturing of fishing lures.

This strategic initiative marks the beginning of a new House of Brands in the sport fishing market. By bringing together two innovative and respected brands, this merger will enhance our ability to deliver unmatched products and experiences to sport fishing enthusiasts.

A Stronger, More Diversified Portfolio

The merger of Leech Eyewear and Headbanger Lures creates a diversified product portfolio that caters to the varied needs of the global sport fishing community. Leech Eyewear’s expertise in high-performance sunglasses, designed specifically for anglers, perfectly complements Headbanger Lures’ groundbreaking lures, renowned for their unique design and effectiveness in both European and North American waters.

Future Growth and Expansion

By forming this House of Brands, we are poised to continue adding more brands to our group, further strengthening our position as an emerging force in the sport fishing market.

About Leech Eyewear

Leech Eyewear is a Swedish eyewear brand dedicated to providing high-quality, performance-driven sunglasses designed specifically for the sport fishing community. Committed to innovation, Leech Eyewear combines advanced lens technology with stylish design to protect and enhance anglers’ vision in all conditions.
www.leecheyewear.se

About Headbanger Lures

Headbanger Lures is a Swedish company specializing in the design, patenting, and manufacturing of unique fishing lures. Known for its innovative approach, Headbanger Lures has established a strong presence in both the European and North American markets, providing anglers with lures that deliver exceptional performance and results.
www.headbangerlures.com

For more information, please contact:

Stefan Svahn
Stefan.svahn@gulligullaninvest.se