Sean Wit is a Dutch predator angler and Leech Eyewear brand ambassador known for his relentless pursuit of big pike across Europe. Sean has, in his own words, “been using Leech for as long as he can remember,” and that is precisely why we teamed up with him.

For him, polarizered eyewear is a no-brainer both for protecting your eyes, and spotting the fish in the water. Sean mainly uses our Condor, with a copper lense. Copper lenses enhance contrast without distorting the colours, and are therefore recommended for both soft and harsh light conditions. They’re the perfect allrounder.

Together with Sean, we went out to Vänern, Sweden’s biggest lake. A hunting ground that few have managed to tame as well as he has. You know there are giants in there, but the question is where they are in this behemoth of a lake. With Sean’s expertise and knowledge, we set out just after the spawn to hunt for hungry pike. Success is never guaranteed, but with someone like Sean by your side, the odds turn in your favor pretty quickly. Check out the video from our adventure below.

Welcome to the team, Sean!

A legendary brand in sport fishing becomes part of the Cultura family.

Cultura Piscnadi Group AB is delighted to announce the acquisition of Zalt AB, a renowned company and true icon in the world of sport fishing. With this acquisition, Zalt AB becomes a sister company to Leech Eyewear AB and Headbanger Lures AB within the Cultura family. 

– We’re incredibly happy to welcome our latest addition to the Cultura family. Having the opportunity to carry on the legacy of the classic company Zalt – and its legendary lure, the Zalt – is a great honour. The name Zalt commands both respect and nostalgia among sport anglers worldwide,” says Stefan Svan, CEO of Cultura Piscnadi Group AB.

About Cultura Piscnadi Group AB

Cultura Piscnadi Group AB is a growing group focused on sport fishing, outdoor, and lifestyle products. The group currently includes well-known brands such as Leech Eyewear, offering high-performance sunglasses for anglers and outdoor enthusiasts, and Headbanger Lures, which combines innovation and design in lures loved by sport fishers worldwide. 

Cultura aims to unite a passion for fishing with sustainability, quality, and entrepreneurship – developing brands that inspire people to connect more closely with nature.

About Zalt AB

Founded by Peter Af Rolén, Zalt AB has over the years become one of the most respected names in Scandinavian sport fishing. With its iconic lure, the Zalt, known for its unique movement and effectiveness on large predatory fish, the company has built a loyal following among enthusiasts and professional anglers alike. Today, Zalt stands as one of the most classic and beloved lure brands in the Nordics.

Uttalande från Stefan Svan, VD för Cultura Piscnadi Group AB

– The acquisition of Zalt complements our portfolio in a fantastic way. We see great opportunities to further develop the brand together, strengthen our market position, and create added value for our customers – both in Sweden and internationally. It’s especially inspiring to continue building on the great relationship we have with Peter Af Rolén, whose craftsmanship and passion have laid the foundation for Zalt’s strong brand. Together, we will carry that legacy into the future.

Press Release

Leech Eyewear and Headbanger Lures join forces to establish a joint corporate group, building a House of Brands and creating opportunities for future acquisitions.

October 2024, Borås, Sweden – Leech Eyewear, a Swedish brand known for its eyewear tailored to the sport fishing world, is proud to announce its merger with Headbanger Lures, a leading Swedish company specializing in the design, patenting, and manufacturing of fishing lures.

This strategic initiative marks the beginning of a new House of Brands in the sport fishing market. By bringing together two innovative and respected brands, this merger will enhance our ability to deliver unmatched products and experiences to sport fishing enthusiasts.

A Stronger, More Diversified Portfolio

The merger of Leech Eyewear and Headbanger Lures creates a diversified product portfolio that caters to the varied needs of the global sport fishing community. Leech Eyewear’s expertise in high-performance sunglasses, designed specifically for anglers, perfectly complements Headbanger Lures’ groundbreaking lures, renowned for their unique design and effectiveness in both European and North American waters.

Future Growth and Expansion

By forming this House of Brands, we are poised to continue adding more brands to our group, further strengthening our position as an emerging force in the sport fishing market.

About Leech Eyewear

Leech Eyewear is a Swedish eyewear brand dedicated to providing high-quality, performance-driven sunglasses designed specifically for the sport fishing community. Committed to innovation, Leech Eyewear combines advanced lens technology with stylish design to protect and enhance anglers’ vision in all conditions.
www.leecheyewear.se

About Headbanger Lures

Headbanger Lures is a Swedish company specializing in the design, patenting, and manufacturing of unique fishing lures. Known for its innovative approach, Headbanger Lures has established a strong presence in both the European and North American markets, providing anglers with lures that deliver exceptional performance and results.
www.headbangerlures.com

For more information, please contact:

Stefan Svahn
Stefan@culturapiscandi.com